The Workshop Course

enroll Beginning 3/22

You are no stranger to the hustle - in fact, you built your business with your very blood, sweat, and tears (and coffee, oh the coffee). 
But you've been at this business thing for a while and you are ready to take it to the next level and create margin in your life.

People are constantly asking you, "How do you do it?" You love vetting questions about your progress and success and after all of your experience you have something to teach. You are excited to see other pros in your industry learn and grow and you want to be part of that transformation.

There's also a (big) part of you that desires to bring people together. In an perfectly curated world, you crave carving out a space for authentic community to flourish.

You've got the experience, you've got the knowledge, you've got the, you just need to know how to make it happen.

I'm Kaitlin Holland, Founder & Owner of The School of Styling, a nationally recognized workshop with an audience of over 80K.

For the first time ever, I'm revealing my process for hosting a profitable in-person event that sells out time, and time, and time again. 

7 Video Modules

view the curriculum »

What's in the course?

delivered to you IMMEDIATELY

47+ Pages of Worksheets

what you'll get »

Including an editable budget guide

Live Office Hours




SESSION 01 | Your Live Event Blueprint
01 The Case for Live Events: The Power of Being in Person
02 Choosing the Right Types of Live Event for You and Your Audience
03 Vision Casting & Goal Setting

SESSION 02 | From Speakers to Speaking: Curating Content
01 Curating Content that Excites Your Audience
02 How to Work with Speakers

SESSION 03 | Creating a Profitable Event
01 How to Know What to Charge 
02 Building Your Budget
03 Building Your Team

SESSION 04 | Selling Out Your Experience
01 Copy That Attracts Your Ideal Attendee
02 Your Launch Roadmap
03 Using Social Media to Sell Your Event

SESSION 05 | Attendee- Centered Experience
 Communication Before and After
02 Thoughtful Touch Points
03 Creating an Attendee- Centered Environment

SESSION 06 | Securing Sponsors
 Creating Value for Your Sponsors
02 Finding & Securing The Perfect Partners

SESSION 07 | The Event
 Hosting Your Event
02 Calculating Your Return on Investment
03 Evaluating Your Event (And Preparing for the Next One)

47 pages of worksheets including...

Ideal Participant Profile  +  Vision Casting  +  Mission & Goals  +  Curriculum & Speaker Guide +  Speaker Communication Schedule  + Speaker Reach Email Sample  +  Competitive Landscape & Unique Differentiator  +  Sample Budget  + Interactive Budget Document  +  Launch Checklist  +  How to Create an Email List  +  Email Launch Sequence  +   Attendee Communication Schedule  +  Sponsor Communication schedule  +  Sponsor Reach Email sample  +  Post-Workshop Internal Evaluation + More!

Private community access

I'll host monthly office hours to answer any and all of your questions! Use this space as an area to post ideas, ask questions, and get feedback from other course attendees.

Hosted on Facebook

Join the email list!

Enrollment opens
March 22, 2018